All of my public relations classes have taught me the key to reaching a specific market: know your target audience. Strike a chord that resonates in their spirit. When you've built that credibility with them, make your sales pitch.

In attempts to reach their target audience and boost sales, Planned Parenthood has introduced a new emotional sales ploy. This time, they've used God's Name in that appeal.

Recent news reports reveal a “pastoral letter” written by Planned Parenthood's far-left clergy which used God as a new sales prop to reach their clients. The letter was drafted for Planned Parenthood clients and future clients who are religiously inclined, proclaiming the message that Scripture does not say anything for or against abortion and that many clergy believe abortion to be permissible.

The letter states: “Many people wrongly assume that all religious leaders disapprove of abortion. The truth is that abortion is not even mentioned in the Scriptures -- Jewish or Christian -- and there are clergy and people of faith from all denominations who support women making this complex decision.”

The Planned Parenthood Clergy Advocacy Board is composed of fifteen members, including one Muslim-affiliated member. The board does not include any Catholic priests.

Their letter states: “God loves you and is with you no matter what you decide.”

Planned Parenthood’s letter ignores Scripture that equates the killing of an unborn child with murder (Exodus 22:21). And it belittles the name and character of God. God does love people. Liberation comes from the truth that God loves all people, regardless of age or size. He loves that innocent child that He wonderfully created in His image (Psalm 139:14).

Planned Parenthood may think that this letter will help mask the devastation of abortion but in reality its overreaching and deceptive sales pitch doesn’t make abortion any less immoral nor does it help the many suffering post-abortive women who have experienced the destructive effects of abortion.

True relief is found in resting in the promise that God is a very present help in time of need. He is the One who grants the peace that surpasses all understanding and He promises to be with and to save all who call upon His name. Christ's target audience includes all people, regardless of size. Do not be deceived He came that His all-inclusive audience might have life and have it to the full (John 10:10).